This session will discuss The Colorado State University Brand Refresh and ToolBox to ensure graphic standards compliance campuswide. Colorado State University began establishing its brand more than a decade ago, and while this effort has been successful in raising awareness, the University is ready to embrace a bolder, more differentiated identity, raising expectations, and claiming its due in the public eye. There is little disagreement on how to accomplish this: through engaging our constituents and proudly asserting the major, cross-campus endeavors that have profound public and global implications, such as work relating to water, food systems, energy, STEM education, health, biosecurity, and the natural world. These projects bring together many faculty members and departments and embody the true CSU character of collaboration, generous intellectual exchange and practical effectiveness. With a newfound willingness to reveal its strengths, CSU will reach for higher ground and stake its claim as a great American Land-Grant university.
Goals and Target Audience:
To inform and update campus communicators and staff members that develop and engage in communication materials that represent Colorado State University to our wide range of constituents.