Increase Funding Opportunities for Sponsored Research through Market Development of your Research
Tuesday, January 15th 2013
1 Hour, 50 Minutes
This session will help you expand funding possibilities for sponsored research, in addition to clearly articulating who might care about funding your research in the first place. This session will assist early career faculty (and faculty of all ranks, too) think about their research program from a market perspective. A market, as used in this session, is anybody, organization or agency with the potential to fund university-based research. The role of external partnerships and collaborations will be discussed in the context of improving your research messaging to a non-academic world. The session will be in a workshop format to include an interactive "message map" exercise. You will leave with an initial research messaging plan that they can use.
Goals and Target Audience:
This session is designed for faculty of all ranks with particular attention given to early career faculty members. Other units on campus might be interested given that their responsibilities require better messaging coming from our research enterprise.