Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

This session shares lessons from integrating generative AI across two marketing courses with similar undergraduate students — most of whom arrived using AI like a search engine. In both courses, students progressed from treating AI as a thinking partner to designing custom “Synthetic Stakeholders” that challenged their work. In Product Design, these AI systems stress-tested prototypes. In International Marketing, the approach evolved further: students now build AI workflows mirrored on corporate practice, developing systems intended for real organizational use alongside their strategic recommendations.

Upcoming Events

Creating Student Support Agents in CSUGPT

In this presentation, we will walk through creating an agent in CSU-GPT to answer student questions about course policies, grading, due dates, and other course-related topics. AI agents can be...(Go to event for more details.)

Research Ready: Building on Skills - Graduate Student Panel

This panel offers attendees an inside look at the experiences of graduate students who are engaged in research and creative projects. Panelists will share their journeys, insights, and advice, providing...(Go to event for more details.)

  • Date: Tue., March 24, 2026
  • Time: 5:30 pm - 6:30 pm
  • Location: LSC - El Centro

Crafting Your Presentation/Performance

This workshop is designed to help students create engaging and professional research posters or performances for academic presentations. Participants will explore techniques for effective design, clear communication of key ideas,...(Go to event for more details.)

Event Categories

News

Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

Upcoming Events

Creating Student Support Agents in CSUGPT

In this presentation, we will walk through creating an agent in CSU-GPT to answer student questions about course policies, grading, due dates, and other course-related topics. AI agents can be...(Go to event for more details.)

Research Ready: Building on Skills - Graduate Student Panel

This panel offers attendees an inside look at the experiences of graduate students who are engaged in research and creative projects. Panelists will share their journeys, insights, and advice, providing...(Go to event for more details.)

  • Date: Tue., March 24, 2026
  • Time: 5:30 pm - 6:30 pm
  • Location: LSC - El Centro

Crafting Your Presentation/Performance

This workshop is designed to help students create engaging and professional research posters or performances for academic presentations. Participants will explore techniques for effective design, clear communication of key ideas,...(Go to event for more details.)

Event Categories

News