This session shares lessons from integrating generative AI across two marketing courses with similar undergraduate students — most of whom arrived using AI like a search engine. In both courses, students progressed from treating AI as a thinking partner to designing custom “Synthetic Stakeholders” that challenged their work. In Product Design, these AI systems stress-tested prototypes. In International Marketing, the approach evolved further: students now build AI workflows mirrored on corporate practice, developing systems intended for real organizational use alongside their strategic recommendations.
Event Details
From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses
- Location: TILT 104 and MS Teams
- Register for this Event
- Raul Galang
Upcoming Events
TILT Book Club: Distracted: Why Students Can't Focus and What You Can Do About it
Join some colleagues in reading and exploring a TILT book kit. Each kit includes: 4 copies of the book, guiding questions, optional activities, a recommended meeting schedule, and suggestions for...(Go to event for more details.)
- Date: Tue., May 26, 2026
- Time: All Day
- Register for this event
TILT Book Club: Instructional Moves for Powerful Teaching in Higher Education
Join some colleagues in reading and exploring a TILT book kit. Each kit includes: 4 copies of the book, guiding questions, optional activities, a recommended meeting schedule, and suggestions for...(Go to event for more details.)
- Date: Tue., May 26, 2026
- Time: All Day
- Register for this event
TILT Book Club: Teach Students How to Learn
Join some colleagues in reading and exploring a TILT book kit. Each kit includes: 4 copies of the book, guiding questions, optional activities, a recommended meeting schedule, and suggestions for...(Go to event for more details.)
- Date: Tue., May 26, 2026
- Time: All Day
- Register for this event
Event Details
From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses
- Location: TILT 104 and MS Teams
- Register for this Event
- Raul Galang
Upcoming Events
TILT Book Club: Distracted: Why Students Can't Focus and What You Can Do About it
Join some colleagues in reading and exploring a TILT book kit. Each kit includes: 4 copies of the book, guiding questions, optional activities, a recommended meeting schedule, and suggestions for...(Go to event for more details.)
- Date: Tue., May 26, 2026
- Time: All Day
- Register for this event
TILT Book Club: Instructional Moves for Powerful Teaching in Higher Education
Join some colleagues in reading and exploring a TILT book kit. Each kit includes: 4 copies of the book, guiding questions, optional activities, a recommended meeting schedule, and suggestions for...(Go to event for more details.)
- Date: Tue., May 26, 2026
- Time: All Day
- Register for this event
TILT Book Club: Teach Students How to Learn
Join some colleagues in reading and exploring a TILT book kit. Each kit includes: 4 copies of the book, guiding questions, optional activities, a recommended meeting schedule, and suggestions for...(Go to event for more details.)
- Date: Tue., May 26, 2026
- Time: All Day
- Register for this event
