This session shares lessons from integrating generative AI across two marketing courses with similar undergraduate students — most of whom arrived using AI like a search engine. In both courses, students progressed from treating AI as a thinking partner to designing custom “Synthetic Stakeholders” that challenged their work. In Product Design, these AI systems stress-tested prototypes. In International Marketing, the approach evolved further: students now build AI workflows mirrored on corporate practice, developing systems intended for real organizational use alongside their strategic recommendations.
Event Details
From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses
- Location: TILT 104 and MS Teams
- Register for this Event
- Raul Galang
Upcoming Events
Syllabus Sprint
Syllabus Sprint on Aug. 6 The syllabus sets expectations for your course. An effective syllabus is clear and inclusive as well as aligned with the latest University and department policies....(Go to event for more details.)
- Date: Thu., August 6, 2026
- Time: 9:00 am - 2:00 pm
- Location: TILT Great Hall
- Register for this event
Syllabus Sprint: AI Policy Statements
A focused drafting session where instructors leave with a working draft of their course's AI policy statement guided by prompts and examples. Presented by CSU Online and TILT as part...(Go to event for more details.)
- Date: Thu., August 6, 2026
- Time: 2:00 pm - 3:00 pm
- Register for this event
AI Teaching and Learning Symposium
This half-day event features a remote keynote by Professor Stuart Selber (Penn State), a faculty panel, and interactive Engagement Stations showcasing teaching strategies and innovations. Professor Selber’s work on digital...(Go to event for more details.)
- Date: Mon., August 10, 2026
- Time: 8:00 am - 12:00 pm
- Location: LSC Theater
- Register for this event
Event Details
From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses
- Location: TILT 104 and MS Teams
- Register for this Event
- Raul Galang
Upcoming Events
Syllabus Sprint
Syllabus Sprint on Aug. 6 The syllabus sets expectations for your course. An effective syllabus is clear and inclusive as well as aligned with the latest University and department policies....(Go to event for more details.)
- Date: Thu., August 6, 2026
- Time: 9:00 am - 2:00 pm
- Location: TILT Great Hall
- Register for this event
Syllabus Sprint: AI Policy Statements
A focused drafting session where instructors leave with a working draft of their course's AI policy statement guided by prompts and examples. Presented by CSU Online and TILT as part...(Go to event for more details.)
- Date: Thu., August 6, 2026
- Time: 2:00 pm - 3:00 pm
- Register for this event
AI Teaching and Learning Symposium
This half-day event features a remote keynote by Professor Stuart Selber (Penn State), a faculty panel, and interactive Engagement Stations showcasing teaching strategies and innovations. Professor Selber’s work on digital...(Go to event for more details.)
- Date: Mon., August 10, 2026
- Time: 8:00 am - 12:00 pm
- Location: LSC Theater
- Register for this event
