Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

This session shares lessons from integrating generative AI across two marketing courses with similar undergraduate students — most of whom arrived using AI like a search engine. In both courses, students progressed from treating AI as a thinking partner to designing custom “Synthetic Stakeholders” that challenged their work. In Product Design, these AI systems stress-tested prototypes. In International Marketing, the approach evolved further: students now build AI workflows mirrored on corporate practice, developing systems intended for real organizational use alongside their strategic recommendations.

Upcoming Events

Building AI Teaching Assistants in NebulaOne/CSU-GPT

Explore how to design and deploy course-specific AI agents that act as tutors, syllabus guides, or off-hours teaching assistants. This session will walk through examples built in NebulaOne/CSU-GPT and offer...(Go to event for more details.)

AI as an Ally: Using AI to Enhance Learning and Assessment

I will share course design strategies that empower students to use AI responsibly to deepen understanding while enabling faculty to build innovative online learning tools. The talk also highlights emerging...(Go to event for more details.)

AI and Student Writing

The session will focus on evidence of teaching pedagogy and its implications related to Artificial Intelligence (AI). Dr. Tian Guo will share how AI became a key theme in her...(Go to event for more details.)

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Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

Upcoming Events

Building AI Teaching Assistants in NebulaOne/CSU-GPT

Explore how to design and deploy course-specific AI agents that act as tutors, syllabus guides, or off-hours teaching assistants. This session will walk through examples built in NebulaOne/CSU-GPT and offer...(Go to event for more details.)

AI as an Ally: Using AI to Enhance Learning and Assessment

I will share course design strategies that empower students to use AI responsibly to deepen understanding while enabling faculty to build innovative online learning tools. The talk also highlights emerging...(Go to event for more details.)

AI and Student Writing

The session will focus on evidence of teaching pedagogy and its implications related to Artificial Intelligence (AI). Dr. Tian Guo will share how AI became a key theme in her...(Go to event for more details.)

Event Categories

News