Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

This session shares lessons from integrating generative AI across two marketing courses with similar undergraduate students — most of whom arrived using AI like a search engine. In both courses, students progressed from treating AI as a thinking partner to designing custom “Synthetic Stakeholders” that challenged their work. In Product Design, these AI systems stress-tested prototypes. In International Marketing, the approach evolved further: students now build AI workflows mirrored on corporate practice, developing systems intended for real organizational use alongside their strategic recommendations.

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Writing a Teaching Philosophy Presentation

As instructors in higher education, it is increasingly important to have an individual teaching philosophy when applying for college or university faculty positions or when undergoing promotion reviews. This workshop...(Go to event for more details.)

AI Teaching and Learning Symposium

This half-day event features a remote keynote by Professor Stuart Selber (Penn State), a faculty panel, and interactive Engagement Stations showcasing teaching strategies and innovations. Professor Selber’s work on digital...(Go to event for more details.)

Classroom Strategies: Optimize Your Time and Increase Student Engagement

Do you ever avoid student discussions because it's too difficult to get their attention, wasting precious classroom time? What about the beginning or end of class? Do students wander in...(Go to event for more details.)

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Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

Upcoming Events

Writing a Teaching Philosophy Presentation

As instructors in higher education, it is increasingly important to have an individual teaching philosophy when applying for college or university faculty positions or when undergoing promotion reviews. This workshop...(Go to event for more details.)

AI Teaching and Learning Symposium

This half-day event features a remote keynote by Professor Stuart Selber (Penn State), a faculty panel, and interactive Engagement Stations showcasing teaching strategies and innovations. Professor Selber’s work on digital...(Go to event for more details.)

Classroom Strategies: Optimize Your Time and Increase Student Engagement

Do you ever avoid student discussions because it's too difficult to get their attention, wasting precious classroom time? What about the beginning or end of class? Do students wander in...(Go to event for more details.)

Event Categories

News