Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

This session shares lessons from integrating generative AI across two marketing courses with similar undergraduate students — most of whom arrived using AI like a search engine. In both courses, students progressed from treating AI as a thinking partner to designing custom “Synthetic Stakeholders” that challenged their work. In Product Design, these AI systems stress-tested prototypes. In International Marketing, the approach evolved further: students now build AI workflows mirrored on corporate practice, developing systems intended for real organizational use alongside their strategic recommendations.

Upcoming Events

AI Teaching and Learning Symposium

This half-day event features a remote keynote by Professor Stuart Selber (Penn State), a faculty panel, and interactive Engagement Stations showcasing teaching strategies and innovations. Professor Selber’s work on digital...(Go to event for more details.)

Using AI for Accessibility: Tips and Tricks for Making Accessible Content with AI

Join us for an introduction to AI prompt making for accessibility and practical use-cases to help improve the accessibility of your courses. TEF Alignment: Inclusive Pedagogy

Writing, Revision, and Ethical Discernment: An Approach to AI Literacies Across the Curriculum

Generative AI is reshaping how students approach writing and learning in every discipline — not just writing in classrooms. This workshop offers faculty across the curriculum practical, principled strategies for...(Go to event for more details.)

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Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

Upcoming Events

AI Teaching and Learning Symposium

This half-day event features a remote keynote by Professor Stuart Selber (Penn State), a faculty panel, and interactive Engagement Stations showcasing teaching strategies and innovations. Professor Selber’s work on digital...(Go to event for more details.)

Using AI for Accessibility: Tips and Tricks for Making Accessible Content with AI

Join us for an introduction to AI prompt making for accessibility and practical use-cases to help improve the accessibility of your courses. TEF Alignment: Inclusive Pedagogy

Writing, Revision, and Ethical Discernment: An Approach to AI Literacies Across the Curriculum

Generative AI is reshaping how students approach writing and learning in every discipline — not just writing in classrooms. This workshop offers faculty across the curriculum practical, principled strategies for...(Go to event for more details.)

Event Categories

News