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From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

This session shares lessons from integrating generative AI across two marketing courses with similar undergraduate students — most of whom arrived using AI like a search engine. In both courses, students progressed from treating AI as a thinking partner to designing custom “Synthetic Stakeholders” that challenged their work. In Product Design, these AI systems stress-tested prototypes. In International Marketing, the approach evolved further: students now build AI workflows mirrored on corporate practice, developing systems intended for real organizational use alongside their strategic recommendations.

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Developing a Teaching Persona

The Latin word "persona" most directly translates to "mask." Should we wear a mask while teaching? What kind of mask should we wear? This workshop will explore why and how...(Go to event for more details.)

Best Practices in Teaching at CSU: Accessible and Inclusive Electronic Content

This three-week, mostly asynchronous course TAKES PLACE IN CANVAS. Participants can expect to spend 4-5 hours per week completing assignments, discussions and readings. Engage in self-reflection to consider your own...(Go to event for more details.)

Best Practices in Teaching at CSU: Inclusive Pedagogy 2

This 3 week, mostly asynchronous course TAKES PLACE IN CANVAS. Participants can expect to spend 4-5 hours per week completing assignments, discussions and readings. This course assumes participants have successfully...(Go to event for more details.)

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Event Details

From AI User to AI Architect: Two Semesters of Experimentation in Marketing Courses

Upcoming Events

Developing a Teaching Persona

The Latin word "persona" most directly translates to "mask." Should we wear a mask while teaching? What kind of mask should we wear? This workshop will explore why and how...(Go to event for more details.)

Best Practices in Teaching at CSU: Accessible and Inclusive Electronic Content

This three-week, mostly asynchronous course TAKES PLACE IN CANVAS. Participants can expect to spend 4-5 hours per week completing assignments, discussions and readings. Engage in self-reflection to consider your own...(Go to event for more details.)

Best Practices in Teaching at CSU: Inclusive Pedagogy 2

This 3 week, mostly asynchronous course TAKES PLACE IN CANVAS. Participants can expect to spend 4-5 hours per week completing assignments, discussions and readings. This course assumes participants have successfully...(Go to event for more details.)

Event Categories

News